This week, I learned that the country of Sweden has been giving access to the nation’s official Twitter account to a new person each week. In other words, one lucky Swede gets to represent the entire country for a week at a time, and they can tweet about whatever they want.
Apparently, the Curators of Sweden program is designed to showcase the true personalities and lifestyles of the country’s population, which sounds great! But there are definitely some issues that go along with the plan, as well. This week, a woman named Sonja took her turn as the official Tweeter for Sweden, and it got a little controversial.
Showcasing the true personalities of a nation sounds pretty great, but a downside of that is the possibility of those personalities not being particularly impressive to the world. Sweden doesn’t censor the tweets of its representatives, and that can lead to some tweets like these:
Whats the fuzz with jews. You can't even see if a person is a jew, unless you see their penises, and even if you do, you can't be sure!?—
@sweden / Sonja (@sweden) June 12, 2012
Once I made a video of me, folding my breasts. It went very popular. But only because of the great ability. People got impressed. #sweden—
@sweden / Sonja (@sweden) June 13, 2012
I have a beard-hair on my cheek and Im trying to pull it away but can't grasp it. And I don't want to shave it. Im feelin powerless.—
@sweden / Sonja (@sweden) June 14, 2012
I don't want any more kids, Im thinking about ripping the uterus out and eat it. But if I had another baby, it would be with Lil Wayne.—
@sweden / Sonja (@sweden) June 15, 2012
There were plenty of other interesting tweets, as well.
For Sweden, despite being somewhat dramatic at times, the Curators program has grown the nation’s following on Twitter to over 62,000, and it has led to a ton of conversation.
My opinion is that people talking about Sweden is a good thing for tourism efforts in Sweden. In fact, if you look through enough of this week’s tweets, you’ll notice a lot of positive comments about the country, and Sonja did tweet good things about the nation, in addition to the controversial questions about Jewish people.
At the very least, the project has raised a lot of attention to the country, and it has differentiated the nation from a lot of other European nations.
What this really makes me think about, though, is how open an organization should be with social media channels. In other words, should all employees have access to a Twitter account, or just one or two? Should people have to submit tweets before posting them, or should they have complete control?
What are the social media rules where you work? Do you think Sweden is crazy for allowing this program, or is it a good thing to show off the Swedes in true form?