#Election2012

A few days later, I feel like the presidential dust has settled. Now in the aftermath, we are free to reflect on what was the without a doubt the first social election.

Were you on Twitter during election night? If so, you were almost certainly bombarded by election-related tweets. In fact, over 20 million tweets including #Election2012 were sent on election day, which made it the most tweeted political event to date.

Check out this interview with Twitter’s Manager of Journalism & News, Mark Luckie, about the tracking that Twitter performed in an effort to predict the outcome of the election.

Chances are, you’ve seen Barack Obama’s victory tweet:

Right now, it has over 812,000 retweets, which makes it the most retweeted post in Twitter history.

The signs are all around us. People are paying more and more attention to social media. It’s becoming a way of life.

I think it is summed up best by this tweet:

In four years, do you think social media will play more or less of a role in the Presidential election?

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