Blog moving to www.blog.jamesmignano.com

Friends,

I’ve been blogging here on Millennial’s Marketing for a number of years. It’s changed and grown with me over time, and it’s been a big part of my professional development.

I won’t be posting any new content here, though, from now on. Instead, I’ll be writing at Jamesmignano.com.

I urge you to head to Jamesmignano.com and sign up to receive email updates each time I focus or save the URL to your reading list. I will be posting essentially the same kind of things that you’ve been used to reading here on Millennial’s Marketing!

Thanks!

James

#Election2012

A few days later, I feel like the presidential dust has settled. Now in the aftermath, we are free to reflect on what was the without a doubt the first social election.

Were you on Twitter during election night? If so, you were almost certainly bombarded by election-related tweets. In fact, over 20 million tweets including #Election2012 were sent on election day, which made it the most tweeted political event to date.

Check out this interview with Twitter’s Manager of Journalism & News, Mark Luckie, about the tracking that Twitter performed in an effort to predict the outcome of the election.

Chances are, you’ve seen Barack Obama’s victory tweet:

Right now, it has over 812,000 retweets, which makes it the most retweeted post in Twitter history.

The signs are all around us. People are paying more and more attention to social media. It’s becoming a way of life.

I think it is summed up best by this tweet:

In four years, do you think social media will play more or less of a role in the Presidential election?

Sweden gives Twitter access away to showcase personalities, lifestyles of citizens

Sonja was Sweden’s official Tweeter this week.

This week, I learned that the country of Sweden has been giving access to the nation’s official Twitter account to a new person each week. In other words, one lucky Swede gets to represent the entire country for a week at a time, and they can tweet about whatever they want.

Apparently, the Curators of Sweden program is designed to showcase the true personalities and lifestyles of the country’s population, which sounds great! But there are definitely some issues that go along with the plan, as well. This week, a woman named Sonja took her turn as the official Tweeter for Sweden, and it got a little controversial.

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Facebook’s Promoted Posts gets mixed reactions

Anyone that manages a Facebook page for a brand will very shortly see a significant difference, if they haven’t already. Promoted Posts are a way for businesses to pay a fee to put their updates in front of more of their fans. However, there’s already some debate growing on whether this is a way for Facebook to help marketer’s efforts, or just to profit more from it.

Watch this video to learn more about how to promote posts.

It sounds pretty decent, right? More exposure? Well, if you take a look at the comments on this Mashable article, you’ll start to see some negativity surrounding the update.

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Place your bets! Facebook’s future

This is a guest post by Mark Trova. Read more about him at the bottom of the page, and make sure to follow him for great reporting on business and politics.

Facebook is the largest social network in history. With 800 million users and counting, Facebook claims over 1 in 8 of the world’s population as a user. In the past few days, news has stirred about Facebook going public. My first thought was, as a user, am I going to have to start paying for it?

The answer is no, as marketing created an astonishing $1.5 billion in profit in 2011, for the last three years growing at 127%. So in other words, Facebook is doing just fine without the PR nightmare that would ensue by charging users to use it. So, should we even care about this?

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Interns: proceed without caution

Interestingly, Kodak launched a new website, "Kodak Transforms," to be the hub of everything related to its bankruptcy.

A lot of people will remember Thursday, January 19, 2012 as the day that the Eastman Kodak Company, one that dominated the photography industry and the Rochester area for decades, filed for Chapter 11 Bankruptcy. Few people will remember it as the day that James Mignano began his internship at the George Eastman House, International Museum of Photography and film.

Nonetheless, it was, and the ironic timing definitely made it a great day to start my semester-long journey with the museum’s PR department. Continue reading

Social Revolution: Part 1 – Reading

Is it just me, or is the world we live in changing at a mind-blowing pace? Call me crazy, but I honestly think that we’re in the midst of what will one day be widely known as the Social Revolution. My parents will never understand it, but for us Millennials, it’s gotten to the point that we want to be social in every daily activity we engage in.

This is the first part of a series of posts that I am going to write about things we do on a daily basis that are quickly becomming more social than ever before!

Social Reading

That’s right… reading used to be something that people did alone, over a cup of coffee or maybe snuggled up in front of a fire. Not anymore!

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How Foursquare should be using its potential

As a Social Media addict, I try to experience all of the platforms that I can. Foursquare is one of them that I use, but sometimes I find myself asking why it’s necessary at all.

For those that may not be familiar with Foursquare, it allows users to “check in” to where they are. For example, I frequently check in to my local gym, at which point friends of mine are notified of my location.

As I typed the previous sentence, I was notified that a friend of mine was at “hot-tub.” This unnecessary notification is just one reason why I sometimes get frustrated with Foursquare. Do I need to know that Betsy is at her hot-tub? Another notification that frequently annoys me is when I hear that John is at “John’s Palace.” Yeah, he lives there… I don’t really need to know about it everytime he walks into his front door. Sometimes, I’m notified that a friend is at their place of employment. Again, I expect them to be there. I don’t need the alert.

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Klout 201: Beyond the Numbers

In my last post, I introduced Klout and its features. Now, I want to really get into what makes Klout so interesting to me… the controversy that surrounds it! I also want to get into what it could mean for Millennials entering the job search in the near future and what it could mean for businesses and their brands.

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