Starbucks and Crown Royal face America’s issues head-on

Today at work, I was lucky enough to notice two eye-catching stories on Twitter. Both involve a national brand using some outstide-the-box marketing strategies.

And, both campaigns make me love the brands even more.

Starbucks July 4 Indivisible Coffee

Starbucks is giving away free coffee on July 4 to unite the nation.

Crown Royal - Safe Rides Home

Crown Royal sponsors a program called Safe Rides Home

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Captain Morgan steps into the Black

I recently saw a commercial that I just had to put a little spotlight on. It’s for a new Captain Morgan product – Captain Morgan Black.

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Warning: do not attempt drinking without Tweeting!

I have a Marketing professor that talks a lot about influences on demand. In other words, why we buy the products that we buy on a daily basis. One of the things that this guy says repeatedly is that alcohol is marketed in a social manner. If you haven’t noticed, all alcohol commercials feature friends hanging out and having a good time together. Dr. Weaver once said,

“I don’t drink my Budweiser at home by myself, folks. If I did… well, I would have a pretty significant problem on my hands!”

The man has a point – drinking is usually something we do with friends in social settings.

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