Criteria for Successful Leaders

www.linkedin.com/in/joannlinder

I spent most of the last year as an intern with Carestream Health, and those close to me know exactly how positive of an experience I had there. From the beginning to the end of my time in Worldwide Marketing Communications, I was a fully integrated member of the team and was able to learn from some of the best in the business. My manager at Carestream, JoAnn Linder, was one that I enjoyed working for very much, and I think she is an excellent leader of individuals.

One fear that many interns have when joining an organization is that they will serve the stereotypical internship experience retrieving coffee and organizing the office space. Fortunately for me, JoAnn operates under the mantra that people should take on as many projects and experiences as they are comfortable with and ask for.

In other words, her rope extends as far as one can take it.

This mindset allowed me to become involved in a wide variety of work at Carestream, meet as many individuals as possible and learn about everything from corporate communications to social media to Salesforce.com.

Part of getting so much experience at a relatively high level, as an intern, is the possibility of failure from time to time. That was never an issue for JoAnn, though. In fact, letting people fail is something that JoAnn embraces.

Once, for example, putting a new graphical design on Carestream’s iPad app led to an issue where users could not access content properly. While it was stressful and I was worried that it would lead to negativity, I found that I was energized and simply worked as hard as I could to find a solution. JoAnn was, of course, calm and did whatever she could to help.

JoAnn believes that the way individuals recover from issues is much more significant than the issue itself. 

Another thing that I enjoyed while at Carestream was an environment of continuous education, both internally and externally. JoAnn takes professional development very seriously and took advantage of every opportunity to allow team members to grow. Attendance to community events and involvement in professional organizations outside of the office were always encouraged.

Internally, on the other hand, team members frequently shared relevant articles to help others understand their responsibilities within the organization. Training sessions were also held regularly for other employees on topics like effective blog writing and web analytics. Throughout my time with the company, a number of “Lunch & Learn” sessions were held, and I even authored a number of “Tips & Tricks” documents to help the team’s adoption rate of iPads.

At Carestream, sharing expertise is simply one component of having expertise.

I learned a lot at Carestream. But the most important lesson to learn was one that took the better part of a year to fully understand:

Empowerment + Failure + Development = Success.

Learning 2.0 – Digital Tools for the Student

As the end of September draws near, the first semester of my Junior year of college is well underway. Group projects, essays, and tests are an almost-everyday occurrence, and sometimes I wonder how receiving the grades that I want to receive is ever going to be possible.

But then, I remember all of the tools and advantages that I have simply  because it’s the year 2012, and I start wondering how anyone could have done this 50 years ago. The following is a short list of the digital tools that I use almost daily in my schoolwork.

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Social Revolution: Part 1 – Reading

Is it just me, or is the world we live in changing at a mind-blowing pace? Call me crazy, but I honestly think that we’re in the midst of what will one day be widely known as the Social Revolution. My parents will never understand it, but for us Millennials, it’s gotten to the point that we want to be social in every daily activity we engage in.

This is the first part of a series of posts that I am going to write about things we do on a daily basis that are quickly becomming more social than ever before!

Social Reading

That’s right… reading used to be something that people did alone, over a cup of coffee or maybe snuggled up in front of a fire. Not anymore!

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How Starbucks builds loyal customers

Have you ever noticed that people are really loyal to their favorite coffee brand? Dunkin’ Donuts, Tim Horton’s, or Starbucks… some people get completely offended at the thought of drinking coffee that isn’t their preference.

I’m one of them! I love Starbucks, and my Twitter bio even says so. But what’s really weird is that in a taste test, I probably couldn’t tell the difference. So what makes Starbucks so much better, in my opinion?

Starbucks is a Millennial business

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