Creating Viral Campaigns With Twibbon

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On behalf of the American Red Cross, I’ve been using Twibbon for the first time to rally support for a series of blood drives that will (hopefully) set new records and cumulatively collect over 1003 units of blood – one more than Theo, from Buffalo, NY, needed to save his life in March of 2011.

If you haven’t used (or heard of) Twibbon before, it’s a social platform that allows individuals to show their support for specific organizations, causes and points of view.

Twibbon

For example, check out this Twibbon for Special Needs, or this one for the Boston Red Sox.

There are a number of features that Twibbon offers that we in the world of digital marketing need to know about:

  • The actual “Twibbon” is a mark that is laid on top of supporter’s profile pictures on Facebook and/or Twitter.
  • Give users multiple Facebook Cover Photos to choose from for their own profiles.
  • Direct visitors to your campaign page to any website you want – use this link space to boost attendance, donations or sales.
  • Create copy for Tweets and Facebook posts for individuals to publish on their profiles when they support your campaign.

I think my favorite part of using Twibbon was the design support we received by upgrading to a Pro account. For a one-time fee of $99, the Twibbon team provided our Campaign Header, Twibbon image, and Facebook Cover Photos – and they did so surprisingly quickly.

This tool is under-utilized and there’s a lot of room for organizations to leverage it to create viral campaigns that result in brand visibility and consumer action. Think about some of these possible uses of Twibbon:

  • Colleges could invite incoming freshman to use Twibbon during orientation to be able to quickly recognize each other as part of the same class.
  • Professional organizations, like the PRSA or AMA could invite members to use their Twibbon to display their loyalty to the group and encourage others to join.
  • An organization with a strong brand, like Starbucks, could use Twibbon to let their brand ambassadors show off their love for Starbucks coffee!

How do you think Twibbon could help your organization?

Buffalo Bills use a great Facebook Cover Photo… at least for now.

Since the introduction of Facebook’s Timeline, one of the more eye-catching changes is the addition of the Cover Photo. After all, it’s a lot of space, and it’s at the top of a given page. In other words, prime real estate!

If you’re anything like me, you have wondered why marketers haven’t used that space more to their advantage. I mean, sure, I’ve seen some great graphics, representative images, and things of the nature.

But I’ve never seen a page use the Cover Photo in more of a content-laden way. No special deals or offers, no contests for fans, and no real calls to action.

Today, I stumbled upon the reason I haven’t seen enough of this:

These are some of the regulations that Facebook places on Cover Photos.

And so, you can imagine my amusement when I came across the Facebook page of my favorite NFL team, the Buffalo Bills, and saw this:

Buffalo Bills' Facebook Cover Photo

I see regular updates from the Buffalo Bills on Facebook, and they’re pretty good social marketers, from what I can tell. Therefore, I’m not sure whether or not this is a mistake and oversight on their part, or if they are just challenging Facebook’s policing efforts.

Regardless, I’m very interested to see how long that Cover Photo lasts under the watch of Zuckerberg & Co.!

Have you seen any other Cover Photos that don’t follow official guidelines?