The Hyundai Equus is a new vehicle released just recently from the Hyundai Motor Company. That doesn’t sound too out of the ordinary, but what if I told you that it was a luxury car? In fact, what if I told you that the price tag on it could be as high as $67,000?
Wait, you mean you didn’t expect such a high value from a Hyundai?
You aren’t alone. The interesting move has a few people scratching their heads and wondering how much potential the Equus can be. I’ll be bold enough to publish my prediction on the world wide web right now: I disagree with Hyundai’s strategy, and I don’t think this car has a very bright future.