From Cars to Cupcakes: Etiquette and Advice

This afternoon I was fortunate enough to hear Heather Saffer, the “head cupcake” from Dollop Gourmet Cupcake Creations and Eric Miltsch, director of product strategy for DrivingSales and co-creator of CarZar speak about their success in using social media in their very different businesses.

(Big thanks to both Eric and Heather for the great event and inspiration!)

What sticks out to me most from this event is that, yes, social media is a way to connect to consumers. And, yes, social media helps a business’ search engine optimization efforts.

But, more importantly, social media is a way to tell a story to a mass of people that wouldn’t otherwise hear it.

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LEXUS! BMW! MERCEDES! … Hyundai?

The Hyundai Equus is a new vehicle released just recently from the Hyundai Motor Company. That doesn’t sound too out of the ordinary, but what if I told you that it was a luxury car? In fact, what if I told you that the price tag on it could be as high as $67,000?

Wait, you mean you didn’t expect such a high value from a Hyundai?

You aren’t alone. The interesting move has a few people scratching their heads and wondering how much potential the Equus can be. I’ll be bold enough to publish my prediction on the world wide web right now: I disagree with Hyundai’s strategy, and I don’t think this car has a very bright future.

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