Anyone that manages a Facebook page for a brand will very shortly see a significant difference, if they haven’t already. Promoted Posts are a way for businesses to pay a fee to put their updates in front of more of their fans. However, there’s already some debate growing on whether this is a way for Facebook to help marketer’s efforts, or just to profit more from it.
It sounds pretty decent, right? More exposure? Well, if you take a look at the comments on this Mashable article, you’ll start to see some negativity surrounding the update.