This afternoon I was fortunate enough to hear Heather Saffer, the “head cupcake” from Dollop Gourmet Cupcake Creations and Eric Miltsch, director of product strategy for DrivingSales and co-creator of CarZar speak about their success in using social media in their very different businesses.
(Big thanks to both Eric and Heather for the great event and inspiration!)
What sticks out to me most from this event is that, yes, social media is a way to connect to consumers. And, yes, social media helps a business’ search engine optimization efforts.
But, more importantly, social media is a way to tell a story to a mass of people that wouldn’t otherwise hear it.