On March 25, Delta Airlines began it’s new flight schedule that boasted non-stop service from Rochester International to Laguardia. As a guy that lives around Rochester, I think it’s an awesome addition and something that Delta can definitely capitalize on. Some of the advertising that Delta used to kick-off the new service really caught my eye as well.
This is an ad that ran in Rochester’s Democrat and Chronicle a few weeks before the service began.
As part of my Spring Break this year, I spent a night in New York City with a few close friends. I saw my first NBA game at Madison Square Garden, I went to the top of the Empire State Building, and I saw the 9/11 memorial. As great as all of these moments were, my favorite part of the city, as usual, was seeing the advertisements in Times Square.
Advertising space in Times Square is really valuable, of course, because of the amount of people that are exposed to it. So, I decided to take a look at two ads that I saw and evaluate who is getting more for their money.