A few days later, I feel like the presidential dust has settled. Now in the aftermath, we are free to reflect on what was the without a doubt the first social election.
Were you on Twitter during election night? If so, you were almost certainly bombarded by election-related tweets. In fact, over 20 million tweets including #Election2012 were sent on election day, which made it the most tweeted political event to date.
Chances are, you’ve seen Barack Obama’s victory tweet:
Four more years. http://t.co/bAJE6Vom—
Barack Obama (@BarackObama) November 07, 2012
Right now, it has over 812,000 retweets, which makes it the most retweeted post in Twitter history.
The signs are all around us. People are paying more and more attention to social media. It’s becoming a way of life.
I think it is summed up best by this tweet:
During the '08 election we tweeted what they were doing on TV. Four years later, TV is talking about what we're doing on Twitter.—
Nick Bilton (@nickbilton) November 07, 2012
In four years, do you think social media will play more or less of a role in the Presidential election?