I have a Marketing professor that talks a lot about influences on demand. In other words, why we buy the products that we buy on a daily basis. One of the things that this guy says repeatedly is that alcohol is marketed in a social manner. If you haven’t noticed, all alcohol commercials feature friends hanging out and having a good time together. Dr. Weaver once said,
“I don’t drink my Budweiser at home by myself, folks. If I did… well, I would have a pretty significant problem on my hands!”
The man has a point – drinking is usually something we do with friends in social settings.