On behalf of the American Red Cross, I’ve been using Twibbon for the first time to rally support for a series of blood drives that will (hopefully) set new records and cumulatively collect over 1003 units of blood – one more than Theo, from Buffalo, NY, needed to save his life in March of 2011.
If you haven’t used (or heard of) Twibbon before, it’s a social platform that allows individuals to show their support for specific organizations, causes and points of view.
There are a number of features that Twibbon offers that we in the world of digital marketing need to know about:
- The actual “Twibbon” is a mark that is laid on top of supporter’s profile pictures on Facebook and/or Twitter.
- Give users multiple Facebook Cover Photos to choose from for their own profiles.
- Direct visitors to your campaign page to any website you want – use this link space to boost attendance, donations or sales.
- Create copy for Tweets and Facebook posts for individuals to publish on their profiles when they support your campaign.
I think my favorite part of using Twibbon was the design support we received by upgrading to a Pro account. For a one-time fee of $99, the Twibbon team provided our Campaign Header, Twibbon image, and Facebook Cover Photos – and they did so surprisingly quickly.
This tool is under-utilized and there’s a lot of room for organizations to leverage it to create viral campaigns that result in brand visibility and consumer action. Think about some of these possible uses of Twibbon:
- Colleges could invite incoming freshman to use Twibbon during orientation to be able to quickly recognize each other as part of the same class.
- Professional organizations, like the PRSA or AMA could invite members to use their Twibbon to display their loyalty to the group and encourage others to join.
- An organization with a strong brand, like Starbucks, could use Twibbon to let their brand ambassadors show off their love for Starbucks coffee!
How do you think Twibbon could help your organization?